Service · Dynamic pricing
Dynamic pricing: how is your room's price set every day?
The same room does not see the same demand every day. A weekend, a public holiday, an event in your area, or a quiet Tuesday asks for a different price. Each day we read the price of the hotels around you and your own occupancy, and prepare a price suggestion within the limits you set. We write the price you approve to all your sales channels at the same time.
- What we do
We follow the price and your occupancy of up to 5 hotels you choose, and prepare a daily price suggestion with season, weekday, days to arrival, and event rules.
- What changes at the hotel
You see the reason for each suggestion on the screen. You set the floor and ceiling; we write the price you approve to all channels at once.
- Possible benefit
A room sold cheap on a busy day and a room left empty on a quiet day may be reduced. The time spent on manual price updates stays at the front desk.
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Which hotels do we follow?
You choose the hotels to be followed; up to 5 hotels. When you write the hotel's name, we suggest nearby matches and you mark the right hotel. When you choose hotels that serve the same guest and whose price is close to yours, the suggestion is more meaningful.
You sort the hotels you choose; the order determines the weight in the price decision. Each day we read the price of these hotels by room type (breakfast included, for one and two adults) and their Google score. On a day when the price cannot be read, it does not enter the calculation as zero; on that day your base price is the basis.
How does a day's price come out?
We follow the same seven steps for each room type and each date. Next to each suggestion on the screen you see which of these steps pulled the price in which direction.
- 1
Area average
We take a weighted average of the price of the hotels you choose, weighted by your ranking.
- 2
Your position
We apply your chosen position to this average; for example five percent above the area.
- 3
Season and day
We add the season multiplier (up to 24 periods) and the weekday multiplier.
- 4
Occupancy and days to arrival
Your occupancy is split into up to 8 steps. On a day that fills up the multiplier pulls the price up; on an empty day close to arrival it pulls the price down.
- 5
Event
We apply the multiplier you set for the days marked on the event calendar.
- 6
Limits
First the daily change limit, then the floor and ceiling. The floor and ceiling always have the final word.
- 7
Approval and channels
The suggestion falls on the screen with its reason. We write the price you approve to the channels and re-read it from the channel at night to confirm.
Fixed price versus demand-based price
A fixed price sells the room cheaper than it should on a day when demand rises, and more expensive on a day when demand falls. Demand-based price brings these two ends closer: on a busy day the price rises, on a quiet day it aims to fill the room.
The price never goes outside the floor and ceiling you set. The chart on the side shows this behavior with example figures.
The final word is yours
Suggestion mode
This is the default way of working. You approve or reject each suggestion.
Automatic mode
If you want, you switch to automatic. You only switch on this mode and you enter the floor and ceiling first. In one run we write at most 20 prices.
Floor and ceiling
The price never goes outside the range you set, in any condition.
Daily change limit
You set how much the price may move in one day, between one percent and fifty percent.
Forward calendar
Rules apply 7 to 365 days ahead; the new season's price is ready in advance.
Re-read
We re-read the price written to the channel from the channel at night. If there is a mismatch, you see it as a warning on the screen.
Possible change in your annual room revenue
Enter your own figures. The calculation applies a rate reported in a published study to your annual room revenue. This is not a promise; it is arithmetic with your figures.
Source of the rate: Sheryl E. Kimes of Cornell University reports a 3–5 percent increase in room revenue for revenue management (2013). If your occupancy is very high through the year, or if most of your sales go at a contract price, the change may stay below this. The default occupancy is close to the 2025 hotel occupancy average in the data of the Ministry of Culture and Tourism (49.54 percent).
The two figures we use in the calculation
- 3–5%
The room revenue increase reported at hotels that apply revenue management.
S. E. Kimes, Cornell University · Hotel Executive, 2013 - 49.54%
The average hotel occupancy in Turkey in 2025.
Ministry of Culture and Tourism data · Turizm Aktüel
When does the change stay small, and how do we measure it?
At a hotel whose occupancy runs very high through the year or that sells most of its rooms at a contract price, the effect of demand-based price stays limited. On days when the price of the followed hotels cannot be read, the suggestion relies on your base price.
In the monthly report we compare the effect with the same period of the previous year. We show the price increase and the exchange rate effect on a separate line; if an item cannot be measured, we write 'not measured'.
Sources
Frequently asked questions
- How many hotels do we follow?
- Up to 5 hotels. You choose the names; the order you give determines the weight in the price decision.
- Do the prices change by themselves?
- No by default; you approve each suggestion. You can only switch on automatic mode yourself; for that you first enter the floor and ceiling.
- Where does the approved price go?
- We write it to your own booking page and your connected sales channels at the same time. We re-read it from the channel at night to confirm.
- Does an AI set the price?
- No. We calculate the price with the rules we describe on this page and the limits you enter; the reason for each suggestion appears on the screen.