We had the skills we use to run your hotel's Google accounts assessed on Skillshop, Google's own training and exam platform. We earned each certification below by passing an assessment prepared by Google. Each card states what the certification assesses and what it means for your hotel's advertising and measurement work.
Google Ads Search Certification
Issued by: Google Skillshop
Assesses the ability to build and optimise Google Search campaigns, including automated solutions such as bidding strategies and audience solutions to steer performance towards a goal.
Skills confirmed by Google
- Turning a marketing goal into a coherent search advertising strategy
- Planning with the Search Network for leads, sales and website traffic
- Keeping campaigns aligned with the advertising budget
What it means for your hotel
When a guest searches for your hotel, we show your own website in the search results. We set up the campaign in your hotel's Google Ads account and keep spend within the limit you set; part of the commission that goes to intermediaries can turn into direct bookings.
The service we deliver with this skill
Google Ads Display Certification
Issued by: Google Skillshop
Assesses the ability to develop display strategies and campaigns on the Google Display Network for awareness and conversion goals.
Skills confirmed by Google
- Turning a digital marketing vision into an actionable strategy
- Planning for awareness, consideration, action and retention
- Reaching new and returning customers with Display Network audiences
- Keeping the plan aligned with the advertising budget
What it means for your hotel
Guests who visit your website and leave without booking see your hotel again, with your own images, on the sites they browse. Pre-season campaigns that introduce your hotel to travellers who do not know it yet are also part of this skill.
The service we deliver with this skill
Google Analytics Certification
Issued by: Google Skillshop
Assesses the ability to collect data, report and measure marketing impact with Google Analytics 4.
Skills confirmed by Google
- Setting up a Google Analytics 4 property for a website or app
- Collecting the data a business needs and using the reporting tools
- Setting up the core measurement features that show the impact of online marketing
What it means for your hotel
We measure which channel each visitor came from and which steps they took up to the booking. In the monthly report every figure shows its source, so you see from data rather than estimates which spend brought bookings.
The service we deliver with this skill
AI-Powered Shopping ads Certification
Issued by: Google Skillshop
Assesses the ability to build and optimise AI-powered Performance Max and Shopping campaigns.
Skills confirmed by Google
- Applying how Shopping ads work and their advertising policies
- Feeding campaigns with Merchant Center and product data feeds
- Choosing the campaign type that fits the goal
- Reaching a wider audience with Performance Max
What it means for your hotel
Performance Max campaigns run across Search, YouTube, Gmail and Maps from a single campaign and can also be used with travel goals. We connect your hotel's room and package information to these campaigns with accurate data and show separately in the report which surface produced results.
The service we deliver with this skill
Grow Offline Sales Certification
Issued by: Google Skillshop
Assesses the ability to build an offline sales strategy and measure the effect of online advertising on sales that happen offline.
Skills confirmed by Google
- Building an offline sales strategy that fits the business goal
- Reaching offline customers with a multichannel approach
- Creating a Performance Max campaign with store goals
- Measuring the impact of the offline sales strategy
What it means for your hotel
Not every guest finishes the booking on the website; some call after seeing an ad, ask for directions or come straight to reception. We link steps that can be measured, such as calls and direction requests, to goals in your Google Business Profile and advertising account and show them on a separate line in the report.
The service we deliver with this skill
Google Ads Measurement Certification
Issued by: Google Skillshop
Assesses the ability to set up conversion measurement in Google Ads, interpret measurement data and choose the attribution model that fits the business goal.
Skills confirmed by Google
- Turning marketing goals into measurable actions
- Setting up conversion measurement for sales and leads
- Analysing conversion data and turning it into action
- Choosing the attribution model that fits the business goal
What it means for your hotel
In your hotel's Google Ads account we define bookings, booking requests and calls as separate conversions and connect them from your website with accurate data. In the monthly report we show, with its source, how many bookings each campaign brought.
The service we deliver with this skill
AI-Powered Performance Ads Certification
Issued by: Google Skillshop
Assesses the ability to use AI-powered campaigns and automation tools in Google Ads according to the business goal and to track their results in reports.
Skills confirmed by Google
- Explaining why AI matters in Google Ads campaigns
- Preparing an AI automation strategy that fits the business goal
- Using AI-powered campaigns and tools across channels
- Using an agile approach and flexible budgets to respond to demand
- Monitoring AI features transparently with Google Ads reports
What it means for your hotel
We run automated bidding and AI-powered campaigns in your hotel's account with the budget and goal you set, and adjust the budget allocation in periods of higher demand. In the report we show separately on which searches and surfaces the automation spent.
The service we deliver with this skill
We put these skills to work day to day: we set up the campaign, connect the measurement and show the result, with its source, in the monthly report.